Mariah Carey - Butterfly free essay sample

With the release of her sixth album, Butterfly Mariah Carey soars to new heights, while her feet remain planted on the ground. This album has it all, from gut-wrenching ballads such as the title track Butterfly to amazing dance mixes like The Roof. Mariah already has a hit on her hands with her first single, Honey, which debuted at number one on the Billboard charts. It looks like her next single, Butterfly, will do the same. I cant put this album down. Mariah has gone all out, doing duets with Bone Thugs-n-Harmony in Breakdown, writing Babydoll with Missy Elliot, and a special appearance by Sean Puffy Combs in Honey. Even if you hate these three, dont pass Butterfly by, because the songs are amazing. Clearly Mariah has grown as an artist as well as a person. On a scale from 1 to 10, I give Butterfly a 9.5!

How I Wrote My Novel by Building a Community

How I Wrote My Novel by Building a Community How I Wrote My Novel by Building a Community Giuseppe Porcaro is the author of DISCO SOUR: an existential odyssey of a heartsick politician trying to save a war-torn, post-austerity Europe from algorithmic autocracy. In this article, he talks about the collaboration behind his latest novel, which was inspired in large part by interactive events he organized during the writing process.When I first started working on DISCO SOUR, I had a story stuck in my head, and this romantic dream of writing on the beach, sipping on a coconut through a straw and hammering out my book in a couple of weeks. So, I bought a ticket to Indonesia and settled on the island of Gili Meno, where I rented a bungalow by the beach. Fresh Bintangs (local beers) took the place of the coconut.Learning that there’s more to writing a novel than just, well, writingAfter three days on the island, I fell in the mud after a tropical storm and severely dislocated my arm. A local suggested that I visit their aunt in a nearby village because she was an osteopath and would be able to help heal my arm.Finally, I organized a workshop for interactive world building for DISCO SOUR with Librebook, an independent bookstore in Brussels. Jessica Woodworth, an American filmmaker, and Pieter de Byser, a Belgian theatre director, joined to give their own perspectives on creating imaginary worlds.How community-building contributed to my novelAll of these events made my writing journey a unique and collaborative one. They provided a wealth of information for character development and even inspired entire scenes: without these events, the book would have been entirely different. For example, during the â€Å"Eurovisions† event, Denis Maksimov sketched the concept of â€Å"State of Noland,† and the role of free economic zones in hacking nation states. This concept became key in developing the backdrop for my novel: the outbreak of a European civil war.I also included snippets of conversations about dating apps that were recorded during the T inderpolitics performance, and the dance parties I hosted were instrumental in depicting many of the disco scenes.One of the most valuable outcomes of this whole process was the community that formed about DISCO SOUR. Readers became part of the story, helping create the world of the novel simply by showing up and taking part in my events. I also created a Facebook group (which acquired 800 followers), and a newsletter (which has grown to 1,000 subscribers) to keep participants of the event up-to-date on the writing journey. "By throwing events inspired by my book, I allowed readers to become part of the story." However you choose to write your novel, make sure you have funEvery author has a unique approach to writing a book. However, it can be said across the board that creating a story with which you’re happy takes time and consistency, and, above all, it has to be fun. If you don’t have fun writing it, people won’t have fun reading it. "If you don’t have fun writing your book, people won’t have fun reading it." And as any independent author knows, writing a novel is only half the battle. Drumming up interest is the other half. And while my decision to involve people in the writing process was for creative reasons, facilitating shared, face-to-face experiences with potential readers was also an excellent way to build buzz and encourage people to become invested in DISCO SOUR. I learned a great deal from my friends, filmmakers, journalist, native English-speakers (English being a second language for myself), Reedsy professionals, and avid readers - all of whom helped my story grow.Please share your thoughts, experiences, or any questions for Giuseppe Porcaro in the comments below!The book is available for pre-orders on Unbound.I would like to thank Michael Rowley and Jessica Hatch, who I worked with to develop and finalize the manuscript.

Research Methods in Criminal Justice Essay Example | Topics and Well Written Essays - 250 words - 1

Research Methods in Criminal Justice - Essay Example The researchers can utilize the same time, resources, and energy to collect detailed information from the six precincts, so that a better understanding of the prevailing crime situation can be developed. The disadvantage of such critical case sampling is mainly that it introduces bias in the research since data collection sources were strategically chosen. In addition to that, study of just six police precincts is too less when compared with the total number of precincts distributed across the five boroughs in the New York City, i.e. 76. Although the researchers would be able to collect detailed information from the six precincts, yet a whole range of factors contributing towards the spread of crime in the rest of the boroughs would be missed out. As a result of this, the reliability of research would be lowered as somebody else collecting information from the left out precincts might reach different results for the same city. Alternative sampling methods could be selection of precincts that would at least be equal to the sample size generated from the 76 precincts. A questionnaire-based survey from all precincts would be more convenient and reliable, yet the researchers would not b e able to have a detailed insight that they can have by selecting just six

Aerobic Zumba paper for a sports student and linked to a lesson plan Term

Aerobic Zumba for a sports student and linked to a lesson plan - Term Paper Example The microcycle exercises taught here are very beneficial to the general health. Physical exercise can be defined as any kind of bodily activity that is performed to maintain the individual’s physical fitness, the general health and wellness of the person. Exercises are carried out for a variety of reasons for instance weight loss, strengthening of the muscles and cardiovascular system, maintenance and even for the purpose of entertainment and enjoyment. Frequent physical exercise is a booster to the immune system and assists in the prevention of diseases like those related to the heart, cardiovascular system, obesity and certain types of cancer (Woods, 2011, p. 41). Exercise is known to improve the state of mental health and promote and enhance the confidence and self esteem of those who get involved in it. These benefits are discussed in this term paper very exhaustively. The effects of these exercises on the basic skills of the learners and any other person who gets involved in them are also reviewed. This is discussed with the view of enhancing the strength, speed, endurance and coordination of those involved. Exercise indeed makes people feel better, to build in more energy and even live longer live longer lives. The health benefits of carrying out regular exercise and constant physical activity are not easy to ignore. They are beneficial to every individual regardless of age, physical ability and sex. Healthcare providers have often described exercises as a miracle or wonder drug whose capability is very tremendous in preventing diseases where expensive drugs could be used (Kennedy & Yoke, 2009, pp. 294-295). Indeed, exercise is a drug at the disposal of every individual. One chooses to take it or leave it at the expense of social and health well being. The Beneficial Effects of microcycle Exercises One of the beneficial effects of the exercises is that it helps to reduce the size of the waistline. This is very helpful as it tones and strengthens th e entire mid section and also boosts the hips. For the learners to achieve this fundamental benefit, they should perform the exercise of standing with legs hip-width apart and positioning the hands in front of the chest for balance (Alidina, 2012). The right foot then should be stepped on the right side followed by the left foot, and then the body twisted. The same step should be repeated on the opposite side. Exercise can significantly assist in the prevention of excess weight gains. In the same vein, exercise assists in maintaining the weight loss. When one engages in exercise or physical activity calories are burned. When the activity is intense more calories are burned. This has fundamental health benefits and can prevent several diseases that arise from conditions such as obesity. One does not have to set aside huge chunks of time and resource in doing the exercise so as to gain from these benefits. If one feels that it is very hectic to carry out these exercises, he should not worry and feel so left out. It is possible to reap these benefits by getting active throughout the day by doing simple things. Simple ways such as taking stairs instead of elevator, spending some time walking and reviving up the household chores can work out miracles and help those who fear to carry out the actual exercise equally achieve the health benefits associated with such exercises (Kraemer & Fleck, 2007, pp. 120-122). Exercise helps is combating diseases and other health conditions. Those who are worried about health diseases now have nothing to worry about if they can take an active role in carrying out the exercises. High blood

AL 8 Response CRJ 546 Essay Example | Topics and Well Written Essays - 250 words

AL 8 Response CRJ 546 - Essay Example that when attacks occur, we become cautious about attacks but with the passage of time, out security level gets to an average level and the probability of attacks increases again. Jennifer has answered to the questions in the form of one big paragraph. She has started with the purpose of building the Department of Homeland Security which is to fight terrorism at home and abroad. She has defined catastrophic terrorism as an attempt to gain access to weapons. She has rightly said that terrorists can attempt to target the infrastructural and agricultural facilities in order to paralyze the United States. She has also rightly said that with the passage of time people are getting less cautious towards security. Mandi has taken a very sensible approach while answering the questions. She has answered each question separately. She has given the example of 9/11 attacks and has said that those attacks were a reality check for the United States to know whether we should take mass-level security related corrective measures or not. The writer has rightly said that the repetition of the attacks is probable as we sit back and think that it will not occur again. However, there is lack of details on whether Americans, as a nation, have forgotten the reality of terrorist attacks or not. The writer has written about the approach of the government in this regard more than that of the people of the United

Local, National, Private and Global Brand Differences

Local, National, Private and Global Brand Differences Brand has becomes a familiar things toward the consumer, having a brands also help consumers in many ways and anything that was unbranded will going hardly in the market. The brands also could create value on the product. For example, Nike product that a product that could create value among the consumer. Besides that brand also assist the product into numerous ways and also as a legal protection. The product that has a brand will difficult to the other product to copy the product. In addition, brand also could makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem. The brand can be variety types. Each of its will have their own style of branding and using their own strategy. The local brand, private brand, national brand, and global brand were the main brand that the manufacturers in all over the world use it. So, it better for the manufacturer to know each of this kind of brand that been use nowadays. Besides that, the strategies that being used of these four brands also will be different. Brand strategy is aimed on influencing people perception about the brand such as they were persuaded to act in a certain manner, for example buying and using the products and services offered by the brand and purchase at a higher price. In addition, most brand strategies aim to persuade people to buy and use by offering them some form of experience. Branding is typically an activity that was undertaken in a competitive environment that aims to persuade people for the brand. Firstly is the national brand. This kind of brand is a brand that circulated throughout the country. The product is only being nationally distributed and marketed. Moreover the national brands are owned and advertised by a manufacturer. National brand also can differ from the local brand or regional brand. In marketing side, this type of brand is more difficult than the local brand. In order to market their product they have to know their consumer very well but it may took a long period of time. The cost also was big. This is because in order to market the national brand they have to know their customer widely. Moreover, this kind of brand will use to market their brand is other country by radio, print and television advertising. The advertisement also can be customized for local and national brands so that the public could get familiar with the brands. Companies which sell national brands count on the reputation of their brands to get the market share. The national brands may appeal the consumer by their brands name. Consumer often looks the brands which are familiar and easy to identify. National brands may play on distrust of regional or private label brands to get consumer to buy them. Its also have to encourage people to ask question, for example the quality of generic or store branded products. Most national brands started with small regional brands then will slowly grew over time. New companies products are constantly being established and some of the company will go on to capture of the market and expand it to a wider area and lastly will become national brands. The example of the product in Malaysia which is from the regional brand and eventually become a national brand is Padini brands This type of brands has to create their own brands strategy in order to make their products being achieved in the market. This national brand has to focus on the brand equity strategy. They have to create a loyal customer and the customer who aware about their brand. Some of the retailer will use the packaging strategy. They will design the unique packaging so that consumer will remembered the brand directly. For example, an Avon product is gaining preferred shelf positions by partnering with retailers and using packaging and displays as part of a marketing. In the new scenario, the national brands equity is often used to endorse a store brand. That could raise the stature of the company brand. Secondly, the local brand. This type of brand is a brand that sold their product or marketed their brands product in a small or restricted geographical area. This type of brand only can found in the one country or region. It may also be a brand that is developed for a specific national market, however the amazing things is the local brand is more often being done by the consumers than by the producers. The local brand is very easily in marketing their products. It was not hard to know their customer because of the area that they have to study about their customer is not wide. The local brand may used many strategy in order to makes their brand is being aware by the consumer. The local brands were a brand that easy to develop. For example of the brand that only famous in the Philippines could survive in the Philippines market. They have used brand strategy by knowing their customer need and want and the relevant brand name according to their culture. The local brand has to create a modified branding if the product that they sell were similar with the other products. The uniqueness of the brand name or sign may attract the consumer attention. The other type of brand product is the private brand. This is the brand where the retailer or the member buys from a manufacturer in bulk and puts its own name on the product. This mare give more advantages on the retailer, such as will give more freedom and flexibility in pricing. Other than that is more control over product attributes and quality, lower selling price and eliminates much of the manufacturers promotional costs. The private brand also gives a benefit to the manufacturer. The private brands provide another outlet for distributing their products or services. By producing the same goods as for their national brand distribution and labelling them with private brands for varies clients, the volume of production is often higher than it would be otherwise. For example of the private brand was Macys. It was recognized as a retail industry leader in developing private brand merchandise that differentiates the assortments in their stores and delivers exceptional value to the customer. Merchandise for each private brand available only at Macys, is developed to appeal to a certain customer lifestyle. The marketing programs also have been supported by creating a precisely defined image. Macys also develops private label goods to meet specific customer needs and fill gaps in the assortment. The strategy that this private brand should use is, firstly the unit of package. This is the strategy that could be developing on this brand. Nowadays it difficult to assign a private label character even though the product have enhance the customer loyalty because of any reason. This kind of product will not qualify as the private brand label. In addition, using the relabeling strategy also can be used. The unit of pack must bear only the brand name of the particular store or any other party the store may choose for its private label programme. Private labels will enhance the profitability by increasing the negotiation power of the retailer and better value that been creates may get the customer loyalty. Global brand can be defined as a brand which perceived to reflect the same set of values around the world. The global brands were more focusing on enduring relationship with consumers across countries and cultures. Nowadays there were many of the global brands was sold in international markets. For example of the global brand are Facebook, Apple, Coca cola, McDonalds and Sony. These brands are selling the similar product in the multiple markets and it also can be considered as successful global brands. These kind of brand also can be easily recognize by the cross cultural of consumer. In addition, there were many advantage of the global brand. Firstly the marketing costs will be lower and then the brand imagery was consistency and being maintained. Furthermore the global brand also have to be variable, it may be differ from country to country. The elements that have to be differ from one place to other place are the corporate slogan, product and services, products names, product feat ures, positioning of the products and the marketing mix also have to be change. The change will may depend on the differences of the language, style of communication, cultural differences, brand development, and consumption patterns. The global brand can use many strategies, for example the broad strategy areas that can be used are the brand domain. These brand domains are experts in one or more of the aspects. In order to used this kind of strategy the person must have an intimate knowledge, not only about the technologies shaping but also the pertinent consumer behaviour and needs. Brand recognition also one of the branding strategies. This kind of strategy was specialists distinguish themselves from competition by raising their profiles among the consumers. It can be use as to convince consumer to showed their brands is different than the other competitor. However brand strategy is not a given and needs to be constantly be reassessed. The brand managers must decide what the best course of action for their brands is in particular markets, based on an analysis of the relevant internal and external influences on the brands. In conclusion there were many differences among the local, private, national and global brand. The people who use any one of the brands have to understand clearly about the brands, so that they can implement many kinds of strategy. Understanding this four types of brand will make the person can decide which one he or she want to used. Any types of brand that being choose must have their own advantages and disadvantages, it depends on the individual to used it and manage the disadvantage that they may face.

Abbie Hoffman: A Present Day Monologue :: essays research papers fc

My name is Abbie Hoffman. Steal this speech while square dancing in the Ice ages, it’s soon to be a major motion picture†¦ Yippie! Do you know what that means? That means that there’s a revolution on, that we can change an H to a Y., that we can bring more than 10,000 people to Lincoln Park in Chicago on a myth, a rumor, a story. Yippie! It means the home of the FREE and the land of the BRAVE. Chicago was a place for the brave to fight for their freedom. When we came to chicago, we thought, hey, they’ll put up some resistance, but they’ll give us a permit to have our little Yippie! get-together in the park. I mean shit, it’s our right. Mayor Daley, he didn’t give a shit about our â€Å"rights† he didn’t want one goddamn hippie in his city, let alone 10,000. He didn’t want chicago to have that reputation, HE didn’t want to have that reputation. Do you know what happened in Chicago? According to Mayor Daley, only a few minor injuries due to resisting arrest and rioting; according to some outside sources, and my own count, a couple people died and a lot of people were wounded because the pigs were beating on us for practicing our right to assemble peacefully. Hell, we were peaceful, a damn sight more peaceful than the cops. We were assembled to protest war, all we wanted to do was get together and smoke a little weed. The cops, they came at us with arms swinging. But I get ahead of myself. You’re all so young, you don’t know about Chicago’s other, meaner side.   Ã‚  Ã‚  Ã‚  Ã‚  In Chicago, we Yippies wanted to have a rally, and Chicago was really central to the movement, so we petitioned the Chicago Parks Department for a permit to have bands come play during the week of the Democratic Convention in 1968. They stalled, and pretended to have little problems with the permit. No one was fooled. We sued them for denying us our constitutional rights; but we withdrew our suit when we saw who our judge was. His name was Judge Lynch, and he was mayor Daley’s friend or cousin or something. Very ironic...the next judge that we went before because the city was stalling was Judge Stahl. S-T-A-H-L. So in a nutshell, we said â€Å"can we have a get-together in the park?

Loblaw Companies Limited: Preparing for Wal-Mart Supercenters

Case 16 1. The grocery industry is a commoditized industry, which makes it difficult for grocers to sustain through differentiation. Buyer power is high and thus, cost leadership and operational efficiencies are critical. There is fierce competition amongst various grocery stores, with the main players such as Loblaw and A&P holding multi-banner stores in various market segments. Traditional grocery stores also lose some of their market share to drug stores, convenience stores and other retailers who have entered the industry. Threat of substitutes from fast-food and take- away outlets is not as prevalent, since many grocery stores have started stocking ready-to-eat meals and have deli services available for consumers. Competitive pressures are increasing in the industry with the potential entry of Wal-Mart and new delivery methods such as the internet. 2. grocery store industry witnessed a lot of changes. Competitive pressures in the industry are increasing and several new competitors including wal-mart are entering the market. New methods of delivery such as the interned are making it difficult and challenging for traditional based stores to comply. Customer preferences are diversifying and different demands are increasing. In addition to the price war that strike the markets. The maturity of the industry, characterized by flat demand combined with the growth aspiration of the dominant suppliers makes the industry a competitive battleground. Competitors work toward driving costs down while responding to swiftly changing consumer tastes. Grocery managers therefore are challenged to provide the marketing mix of tomorrow, emphasizing speed, flexibility, and early identification of trends directed at segmented and rapidly evolving markets. The mass consumer market has been replaced by hundreds of highly diversified mini-markets for which grocery companies have to design custom made solutions. 3. Key Success Factors of the grocery industry include the following: Low cost operations; leading to lower prices Convenient locations and large stores Wide product ranges; good quality Value added services; customer loyalty programs Cutting-Edge technology, both front-end and back-end Looking at the above factors, there are many opportunities for Canadian grocers to improve on their services such as vertical integration as supplier/distributor, innovative technologies like RFID, and global expansion Loblaw's unique tangible resource is that they own 63% of their corporate stores real estate properties. As mentioned above, the grocery industry is heavily commoditized and competitive. The Canadian market leader, Loblaw, serves a broad target market and integrates a low cost strategy with product and process differentiation. Through their multi-banner approach, they leverage their core competencies across multiple businesses. The biggest winner for the company had been the multi format approach. The company also holds about 60% of the real estate where they operate giving the benefit to change. The company refurnish the stores every 5 years when the industry norms are 7 years. 4. SWOT ANALYSIS: Strengths: Strong Market Share Broad Product Portfolio Diversified Store Format Low prices with good quality items at all franchises Great customer service/customers have a say in the company Noticeably friendly workers Constantly looking for areas of improvement Array of services Canadian unlike foreign competitors like wallmart Weaknesses: Low Online Operations Limited Geographical Presence Opportunities: Rise in Demand for Private Labels Strategic Plans Rising Demand for Organic Products Opening new stores helps them become more competitive The unfortunate economy will create a new wave of customers looking for cheaper prices Threats: Expiry Of Agreement With Labor Union Highly Competitive Market Wal-Mart Business Partnerships Higher prices on certain items makes them less competitive in those areas (electronics and household furniture). By the above S. W. O. T analysis, one can see that Loblaw’s KSF’s are on track and that they are headed in the right direction to bring them back on top. There is of course still work for Loblaw to do with their pricing, however that will come with time because when the company is doing better, they will be able to lower their prices even more. They are putting up a good fight though! Loblaws prices for certain items were only a mere 10-15 cents higher than that of Wal-Mart which demonstrates that they are climbing the ranks and will eventually pose as a threat to WalMart. Being pure Canadian company is also a core competency because many people enjoy supporting their country even if it means spending an extra 10-15 cents. These key factors (low prices, better quality products, great customer service, and being Canadian) will help Loblaw rise to the top again. 5. Lederer's plan to combat the threat of  Wal-Mart  Supercentre grocery stores turned bad on the company Consolidating its distribution centres, which supposedly made the supply chain more efficient, resulted in the departure of many of the chain's general merchandise buyers who were unwilling to move. There were numerous delays and coordination problems as suppliers had trouble shipping their goods to stores on time, and Loblaws was forced to mark it down in order to liquidate excess inventory. Expanding its inventory to general merchandise, supposedly to make a one-stop location like Wal-Mart Supercentres, was considered by many customers to be below the standards of Loblaws. Lederer stopped investing in its convential supermarkets and focused on building its major discount format, the real Canadian superstores. He spent 25 million dollars to motivate old employees to retire early as he turned traditional old stores into superstores. . This is a significant evaluation, because Loblaw is Canada’s largest food distributor, as well as one of the largest private sector employers. Loblaw operates under names such as The Real Canadian Superstore, Fertinos, Provigo, SuperValu, Zehrs, Atlantic Superstore, Loblaws, and Your Independent Grocer. Along with food and household products , Loblaw provides consumers with other services, such as banking, gas stations, pharmacies, photo developing, dry cleaning, and fitness centers. A qualitative and quantitative analysis of Loblaw was conducted through secondary research, using both internal and external sources. This report focuses on the goods distribution and marketing aspects of Loblaw, by exploring its history, primary products, social responsibilities, and financial position. Ratios of the past and present will be taken into consideration when researching and making recommendations. History Loblaw Companies Limited was incorporated in 1956 and it now employs over 122 000 part-time and full-time employees throughout its 990 branches. As a subsidiary of George Weston Limited, it has supplied the Canadian market with innovative products and services for more than 45 years. The superstore idea was first introduced to Western Canada in 1979. Loblaw operates in a highly competitive industry, challenged by many other supermarkets, such as Safeway. Organizational Structure The organizational structure of Loblaw Companies Limited is classified according to the functions of each department. Areas of specialization include: auditing, governance and compensation, pensions, environment, health and safety, and executive. Committee and team authority govern this tall, hierarchical organization, where individuals within the several layers report back to their superiors in the chain of command. Ultimately each senior vice-president reports to the executive vice-president, who in turn reports to the president of the company, who is responsible to the Board of Directors. The Board of Directors itself is divided into five committees, which represent each area of specialization. Social Responsibility Loblaw demonstrates its social responsibilities in the following areas: Environment: Loblaw has various company policies concerning the environment, one of which demands that various operating sectors develop and implement waste reduction. Reports are given to the environmental committee operated by a sect of board of directors who are not directly employed by Loblaw. Attempting to project an environmentally friendly image, Loblaw announced in 2002, that all of their garden centers would be pesticide free by 2003. Their waste reduction initiative has seen positive results, as was the case in 1999, when it reduced solid waste by 75%, organic waste by 60% and water waste by 38%. Use of underground tanks has been decommissioned; in addition PCB’s and asbestos have been removed from company operatives. Employees: The philosophy that a company’s success is directly affected by the attitude of the employees, is put into action when Loblaw concentrates on coordinating positive relationships with their employees. Employee benefits include life or health insurance, dental insurance, and a pension plan. A stock option plan and an Employee Share Ownership Plan (ESOP), which are administered through a trust, are also available. This allows employees to make five percent deductions from their regular earnings; Loblaw then contributes 15% of each employee’s contributions to the ESOP plan. Recruiting, hiring, and training are all done on a store-by-store basis. Loblaw maintains health and safety programs in its stores to address health and workplace safety. This system is also subject to compliance audits. Community: Charities such as Canadian Breast Cancer Foundation, Canadian Cancer Society, President Choice Children’s Charity, Easter Seals, the Canadian Merit Scholarship and many more benefit from Loblaw’s donations. Loblaw has purchased Maple Leaf Gardens, further developing its roots in the city of Toronto. Customers: Loblaw strives to have a good relationship with ts consumers through feedback, quality customer and product services. Programs such as the President’s Choice Financial MasterCard allow consumers to collect points, which are redeemable for goods within the store. Loblaw also attempts to get feedback from consumers through focus groups and surveys. However, Loblaw fails in the area of consumer responsibility by not allowing supplie rs to indicate whether or not their products are genetically engineered. The company goes as far as to demand that companies selling genetically engineered goods avoid proclaiming so on their labels. Investors: Loblaw is working towards being socially responsible to their investors by keeping them informed by releasing online annual reports and mailing them out. The company provides sustainable returns through dividends by reinvesting cash flow into the firm’s real estate and land. 7. loblaws was the largest supermarket chains in Canada. they opened a series of the real Canadian superstores in Ontario, where they expected wallmart to open their first food superstores. These were built as low-cost, one stop shopping destinations. The real Canadian superstores were as the size of two football fields and sold a combination of groceries and non-food items. Lederer consolidated the the companies distribution centers from 32 to 26 facilities, in order to increase the efficiency of the supply systems. He closed old warehouses and opened new ones in Brampton Ontario. Real Canadian superstore were located along walmart supercenters as if facing at war. Geographically wise they were allocated at same areas and when it comes to goods and commodities, the both handled non food items along with their usual groceries. The war did begin. 8. Galen Weston Jr. as supposed to rescue the company by fixing the broken delivery system. He started by managing a pilot online grocery business in Ontario. Galen along with his team outlined a new business plan. He studied the problems and found out that they have a big delivery problem and that they are still over-priced. He aimed to increase sales and earnings by cutting prices, offer ing more products, and improving customer service. Galen started working on investors and opening up in idols such as the maple leaf stadium in downtown which he turned into a grocery store as to gain people due to their passion to the hockey team which was a symbol at the ountry. Moreover he succeeded in becoming number one again. 9. Recommendations for Loblaw: A private label: a store like Loblaw’s needs a particular way it can standout the competition. They could approach the strategy of having private labels in store. Cut down on general merchandise: they should reduce low quality goods and focus on selling people groceries with good quality plus they should concentrate on groceries rather than electronics because too much diversity infects being the best at a certain field. Make the store attractive to the customers eyes: try to beat wal-mart by obtaining a store that is clean, decorated, high ceilings, no open boxes, attractive lighting and displays. Make the stores easy to roam and let commodities that are of the same interest be on a route that customers don’t pass by unwanted goods. Let people say this is the store I want to buy from. Supply chain management: its clear that the supply chains logistics used by Loblaw’s should be changed. Empty shelves phenomena should become extinct because it makes good stores look cheap and unreliable. Increase marketing: marketing and advertisement should be extreme and excessive especially when change happens, prices differ, and news are there. Promotions should reach customers well enough to gain or even regain their loyalty. People should know that the company recognized their mistakes and problems and solved them out. Downsize: close unprofitable stores, this will reduce payroll and increase the funding to solve damaged issues. Off coarse this is the last measure companies look at but its helpful at the long run.

Osmosis Essay Essays

Osmosis Essay Essays Osmosis Essay Paper Osmosis Essay Paper Osmosis is a form of passive transport, and a specialised form of diffusion. It is the movement of water from a dilute solution to a more concentrated one, through a semipermeable membrane. Hence it is where water moves from a high to a low concentration. I will design an experiment to test this process on a typical example of osmosis effect on plant cells, taking as the sample, potato. It is through osmosis and the fluctuating levels of water in the cell that the concentrations of minerals in the plant are regulated. Expt. 1 Last year, I conducted two experiments in which dialysis tubing was used to simulate the semipermeable membrane. In the first experiment a knot was tied in one end of a length of soaked dialysis tubing and a pipette was used to half fill it with a strong glucose solution. The air bubbles were expelled and a knot was tied in the other end. At this point the tubing was flaccid (limp). When it was then placed in a test-tube full of distilled water, it became turgid (firm). [See diag.1] Expt. 2 In the second experiment red-dyed sugar solution was placed in a bell-shaped piece of apparatus, with a capillary tube off it and a cellulose film over the bottom [See diag.2]. This was then placed in a beaker full of distilled water and left for half an hour, by which time the level of water in the beaker had gone down, and red dye had moved up the capillary tube. The water in the beaker had not turned red. The experiment was then repeated with a stronger solution. The volume of water in the beaker decreased further; the dye went further up the capillary tube. These two experiments clearly demonstrated that, while small water molecules pass through a semipermeable membrane, larger molecules (such as glucose) do not. This is why the water in the beaker did not turn red, while the red dye in the capillary tube did become paler. The second experiment also showed that the more concentrated the solution, the more water diffused in by osmosis. Expt. 3 More recently, I conducted an experiment investigating these processes in a real plant cell. An onion was cut up, and two small pieces of the epidermis (a single layer of cells) were peeled, cut and placed onto microscope slide. Onto one of them was pipetted a few drops of distilled water; onto the other was pipetted a few drops of 1 molar glucose solution. Cover slips were then placed onto the two pieces of onion epidermis. [see diag.3a]. These were then placed under the microscope, and their cells looked identical [see diag.3b]. Fifteen minutes later, however, a marked change had been observed. While the onion cells bathed in distilled water had become turgid [see diag.3c], those bathed in glucose had been plasmolysed [see diag.3d]. Plasmolysis occurs when water diffuses out of the cell vacuole, causing the cytoplasm to have a decreased volume, in turn causing the cell membrane to pull away from the cell wall. It only occurs when the cell is hypoosmotic relative to the bathing solution. That is to say that plasmolysis only occurs when the cells solute potential (?s) is lower and therefore water potential (?w) is higher than that of the bathing solution. The bathing solution is hypertonic: this means that there is a higher concentration of solute, and thus lower concentration of water, in the bathing solution than the cell. Totally dilute water has infinite water potential, and zero solute potential. In Expt.3, the water potential of the onion cells in the glucose solution was greater than that of the onion cells in the distilled water. So, because the onion cells in the glucose solution were hypoosmotic, they were plasmolysed. Whereas the onion cells in the distilled water were hyperosmotic (had higher solute, and therefore lower water, potential), so became turgid. In my investigation of osmosis in potato cells, I hope to be able to determine the water potential of the cells. I will do this by finding the isotonic (equal solute, and therefore water potential) bathing solution. Key Variables I will be testing a total of 5 bathing solutions (0.2, 0.4, 0.6, 0.8 mol glucose solutions distilled water). I will require 10 potato pieces (two for each solution). As they will be cut from a slice of potato 1 cm tall, the height is already constant. I must also ensure that the breadth of each piece is constant: 1cm. It is vital that the breadth and height are constant so that it is possible to measure any change in length. Of course, in order to measure the change, it will be necessary to ensure that the initial lengths are constant, and to ensure that I measure the same sides at the beginning as the end. To do this, I will take a tiny segment out of one side (I will measure the other). The initial lengths will be 2.5 cm. Obviously, it is hoped that the potato will have an even density, but in case it does not, the individual masses will be measured beforehand as well as afterwards. Through the use of such a precise piece of apparatus, I hope to be more accurate in my final readings. Also, this way the comparison between increase/ decrease in the lengths of potato pieces may be reinforced by a comparison between the increase/ decrease in their masses. So the readings will not only be more accurate, but also more reliable. The initial volumes of the bathing solutions must be constant, in order to better compare any changes in volumes. The initial volumes will be 20ml. The amount of time during which the potato pieces are left in their bathing solutions must be constant. The time set will be 30 minutes. The only variable left is the strength of the bathing solution. These are: 0.2, 0.4, 0.6, 0.8 mol glucose solutions distilled water. I am using these solutions because I want to show some potato cells become turgid and be plasmolysed: and I will need this sort of range to do so, because potato has a lower water potential than onion (and will therefore need a stronger solution than that used in Expt.3). Aim To discover the water potential of the average potato cell in terms of the relative isotonic bathing solution. Hypothesis As demonstrated in the three experiments in the Introduction, osmosis determines that water travels from high to low concentration over a selectively permeable membrane. In the planned experiment, when the bathing solution is hypertonic (lower water potential, higher solute potential) relative to the potato cell, water will flow out of the vacuole into the bathing solution (plasmolysis, Expt.3). This will cause the potato cells to become flaccid, shrinking and losing weight. The potato pieces that lose mass, and decrease in length will be the ones with high water potential, relative to the bathing solution. I think this will happen in the distilled water, because completely distilled water has infinite water potential. When the bathing solution is hypotonic (higher water potential, lower solute potential) relative to the potato cell, the cell will become turgid because water will flow from the bathing solution into the vacuole. The potato pieces that increase in length and gain mass will be the ones with low water potential, relative to the bathing solution. I predict this for the strong glucose solutions (0.4, 0.6, 0.8 mol), because I have seen from experiments 12 that strong glucose solutions have low water potential. When the bathing solution is isotonic (equal water potential, equal solute potential) relative to the potato cell, the cell will not change. The potato pieces that neither increase nor decrease in length and neither lose nor gain mass will be the ones with the same water potential, relative to the bathing solution. I believe this will occur in the weakest glucose solution (0.2mol) because, although a 0.1mol solution plasmolysed the onions in Expt.3, potatoes have a lower water content than onions (85% as opposed to 89%), meaning that they will also have a lower water potential. I am therefore predicting that the water potential of the average potato cell is equal to that of a low strength glucose solution. I say this because I know that, in distilled water, the cells become turgid; and in strong glucose solutions, the cells plasmolyse. Apparatus slab of potato 1cm thick, scalpel, white tile, solutions (0.3, 0.6, 0.9 mol glucose), distilled water, 5 boiling tubes, clock, ruler (mm), electric balance (to 0.01g), and a measuring cylinder, forceps, boiling tube rack, paper towels. Planned Method First I will cut out the 10 potato pieces (10x10x25mm) on the white tile with the scalpel, taking a chunk out of one side [see diag. 4a]. Then I will measure their masses on the electric balance. Then I will measure out the volumes of the bathing solutions (20ml each) in a measuring cylinder (the measuring cylinder will be dried after each measure) [see diag. 4b]. Then I will pour the bathing solutions into the 5 boiling tubes, which I will have labelled, and two potato pieces will be placed into each boiling tube and the timer started [see diag. 4c]. 30 minutes later, I will remove the 10 potato pieces, rinse (briefly) and dry them, and measure their lengths and masses. These will then be recorded. Then the volumes of the bathing solutions will be recorded (again, the measuring cylinder will be dried after each measure). Diagrams Safety Precautions As with all substances in a science laboratory, it is vital that I do not taste the potato, the solutions or the distilled water. I must not touch my face or licking my fingers before washing my hands, but I should attempt to avoid getting the liquids if possible, as it risks contaminating our results. Evidently, care must also be taken with the scalpel in the cutting of the potato, as it is a sharp instrument.

Dell Computer Corporation essays

Dell Computer Corporation essays The computer industry has become one of the most competitive industries in the world. With technology growing at amazing paces, many of the computer companies have fallen behind and even out of the industry since the development of the computer. Only the strongest companies have been able to be profitable and efficient. Dell Computer Corporation is one of the few corporations to be able to remain at the top of the market. Dell was founded in May of 1984 and is now the worlds number one computer systems company. Its founder, Michael Dell, has been the chief executive officer for the longest term ever in the computer industry, and is arguably the most successful of all. It is this continuous level of superior management that has helped Dell to be advantageous. Another contributor to Dells success is its simple concept to distribute computer systems directly to its customers, therefore better realizing their wants and needs. Its headquarters are located in Austin, Texas but Dell distributes products and services worldwide, mainly though the power of the Internet. Dell launched its Internet site, www.dell.com, in 1994 and began selling its products through it in 1996. In 1997, it became the first company to record $1 million in online sales. About three-quarters of the companys sales are generated from sales of desktop and notebook personal computers. It also sells workstations, network servers, and storage systems. Dells initial public offering was in 1988, when they sold 386.4 million shares at $0.09 per share(accounted for splits). In 1991, Dell sold another 364.8 million shares for $0.30 each. Today, Dells average stock price hovers around $25, after reaching a peak around $50 in 1999. Dell ranks number 48 on the Fortune 500, number seven on the Fortune Global most admired list of companies, and number 122 on the Fortune Global 500. The question that remains for Dell is can ...

Needs Analysis Survey Research Paper Example | Topics and Well Written Essays - 750 words

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Short Run and Long Run Strategies in Business Essay

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